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Our Story
The Swedish Wellness Water
GOOD IDEA began with a discovery in Sweden by Dr. Elin Östman, a PhD in Applied Nutrition. Over more than two decades, she explored the natural properties of food that support metabolism and help balance blood sugar levels. Her work bridged rigorous academic research with real‑world functional food innovation, and much of it was conducted within the world‑leading food research center at Lund University in Sweden, specializing in anti-diabetic food concepts and their effect on metabolic health.
Through this extensive research, Dr. Östman identified that pairing a blend of five essential amino acids with chromium picolinate could help lower post‑meal blood sugar levels. This breakthrough ultimately led to the development of the GOOD IDEA patented blend as it exists today—clinically proven to reduce post‑meal blood sugar by an average of 25%.
Dr. Elin Östman
PhD in Applied Nutrition
How does GOOD IDEA work?
GOOD IDEA helps your body harness its natural energy by effectively transporting the fuel from food into the cells. The result is more balanced blood sugar. When we stabilize our blood sugar levels we help to reduce post-meal fatigue, diminish sugar cravings, and increase focus and mental clarity.
It's important to note that the creation of GOOD IDEA didn't happen overnight - it was nearly 20 years in the making. Extensive research was conducted and numerous clinical trials to perfect GOOD IDEA before bringing it to market. As a result, every can of GOOD IDEA is backed by hard evidence and proven results:
- 10+ Clinical studies
- 3 Peer-reviewed and published papers
GOOD IDEA is carefully crafted with natural flavors such as Sea Berry, Wild Raspberry, Black Currant, Swedish Lemon, and Strawberry Elderflower, making it a refreshing option to enjoy with your meal that helps to prime metabolism and balance blood sugar.
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